According to a new report published by UnivDatos Markets Insights, the Healthcare marketing & communications Market was valued at more than USD XX million in 2020 and is expected to grow at a CAGR of around 20% from 2022-2028. The analysis has been segmented into Type (Multi-Channel, Omnichannel); End User (Healthcare Payer, Healthcare Provider, Patient, Others); Region/Country.
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The healthcare marketing & communications market report has been aggregated by collecting informative data on various dynamics such as market drivers, restraints, and opportunities. This innovative report makes use of several analyses to get a closer outlook on the healthcare marketing & communications market. The healthcare marketing & communications market report offers a detailed analysis of the latest industry developments and trending factors in the market that are influencing the market growth. Furthermore, this statistical market research repository examines and estimates the healthcare marketing & communications market at the global and regional levels.
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Market Overview
Healthcare marketing & communications in the health sector is the communication of the products or services produced by health organizations to potential users and convincing them about the benefits to be provided. Thus, the growing aging population across the globe coupled with an increase in the number of patients having chronic diseases leading to a rise in the number of patients are also some of the factors contributing to the growth of the healthcare marketing & communications market globally. For instance, around 18 million Americans aged 20 and above have heart disease and nearly 650,000 Americans die of heart disease each year. Also, around 85,000 vascular reconstruction surgeries are performed across the globe annually.
Some of the major players operating in the market include Publicis Groupe SA, Parexel International Corporation, NexgenRx Inc., Experian PLC, Myadvice, comHes, Iqvia Holdings Inc, Indegene Inc., Levo Healthcare Consulting LLC., OPEN Health Communications LLP.
COVID-19 Impact
The recent covid-19 pandemic has disrupted the world and has brought a state of shock to the global economy. The global pandemic has impacted the healthcare industry and has transformed the way healthcare is delivered. The healthcare marketing & communications market has significantly brought everything virtual during these times. In addition, as healthcare is a highly regulated industry, there may be a lot of concerns for healthcare companies when it comes to social media marketing.
The global healthcare marketing & communications market report is studied thoroughly with several aspects that would help stakeholders in making their decisions more curated.
· Based on type, the market is segmented into multi-channel, and omnichannel. The multi-Channel category is to witness a significant CAGR during the forecast period. This is mainly due to multichannel focuses on engaging customers, while omnichannel focus on improving customer experience. With multichannel marketing, the aim is to create the net as wide as likely to make more and more people aware of a business.
· On the basis of end-user, the market is categorized into healthcare payer, healthcare provider, patient, and others. Among these, the healthcare payer to hold a significant share of the market in 2020. This is mainly due to the healthcare payer solution providers supporting the public and private payers as well as healthcare insurers to manage the claims, member engagement, customer relations, audits, and medical documents. For instance, In 2019, the Ministry of Health & Family Welfare has undertaken various initiatives using Information & Communication Technologies (ICT) for improving the efficiency & effectiveness of the public healthcare system
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Healthcare Marketing & Communications Market Geographical Segmentation Includes:
· North America (United States, Canada, and the Rest of North America)
· Europe (Germany, United Kingdom, Spain, Italy, France, and the Rest of Europe)
· Asia-Pacific (China, Japan, India, and the Rest of Asia-Pacific)
· Rest of the World
North America is anticipated to grow at a substantial CAGR during the forecast period. The major factors such as well-established healthcare infrastructure, a rising number of surgeries, and an increasing number of travelers in the region. This can be attributed to the growing demand for IoT devices and an increasing number of internet users in the region. According to the world bank, more than 89% of the US population is on the internet. Other reasons for the growth of fixed LTE in the region are higher individual income, greater internet literacy, and early adoption of new technologies. Furthermore, the presence of key industry players in the region and an increasing number of product launches are also some of the factors contributing to the market growth.
The major players targeting the market include
· Publicis Groupe SA
· Parexel International Corporation
· NexgenRx Inc.
· Experian PLC
· Myadvice
· comHes
· Iqvia Holdings Inc
· Indegene Inc.
· Levo Healthcare Consulting LLC
· OPEN Health Communications LLP.
Competitive Landscape
The degree of competition among prominent global companies has been elaborated by analyzing several leading key players operating worldwide. The specialist team of research analysts sheds light on various traits such as global market competition, market share, most recent industry advancements, innovative product launches, partnerships, mergers, or acquisitions by leading companies in the Healthcare marketing & communications market. The major players have been analyzed by using research methodologies for getting insight views on global competition.
Key questions resolved through this analytical market research report include:
• What are the latest trends, new patterns, and technological advancements in the healthcare marketing & communications market?
• Which factors are influencing the healthcare marketing & communications market over the forecast period?
• What are the global challenges, threats, and risks in the healthcare marketing & communications market?
• Which factors are propelling and restraining the healthcare marketing & communications market?
• What are the demanding global regions of the healthcare marketing & communications market?
• What will be the global market size in the upcoming years?
• What are the crucial market acquisition strategies and policies applied by global companies?
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