The techniques by which businesses connect with their clients have changed dramatically over time. Social media advertisements have replaced simple television and radio commercials. Emails have replaced letters, and this trend continues. Current communication channels and marketing approaches are gradually replacing traditional marketing and communication strategies, which have not lost all their usefulness. By definition, digital marketing is a method or strategy for connecting with your customers, prospects, and audience via the internet and other digital means. There are various digital marketing channelsAlthough there are various digital marketing channels, they typically facilitate communication through internet channels accessible from a computer or smartphone. ernet, computers, and smartphones, has led to the adoption of new marketing practices. These days, advertisements on social media or search engines can surpass those in magazines or newspapers. Contact a web design company dubai for a good digital marketing of your business.
Why is digital marketing important in 2024?
An article on smartinsights.com states that of the 7.98 billion people on the planet, 5.49 billion are unique mobile users, and nearly 5 billion have internet access globally. Out of the 5 billion people with internet access, 4.7 billion utilize social media. These statistics are amazing; they demonstrate the popularity of social media and the internet, as well as how businesses may benefit from them. According to a Statista study, there are 10.6 million active social media users in the UAE, accounting for about 99% of the population. The UAE widely uses YouTube, WhatsApp, Facebook, Instagram, TikTok, Snapchat, Twitter, LinkedIn, and other social media platforms. Google is the most popular search engine worldwide, as well as in the UAE, accounting for 96% of the search market share. Additionally, other Google services and products are quite popular. For example, Google Chrome is considered to be the most used web browser in the UAE, accounting for about 66% of the market.
These statistics demonstrate how essential social media and the Google search engine are. If you are a business operating in Dubai or elsewhere in the UAE, your customers must use one of the platforms listed above. Typically, people use several social networking platforms. For example, I prefer to search the web using the Google Search Engine. WhatsApp is my favorite communication channel for both private and corporate communication because it is fast, easy, and everyone responds to your texts instantly. I use YouTube on a regular basis, communicate with old friends through Facebook and Instagram, and my preferred channel for official networking is LinkedIn. I'm also an active Twitter user. With that said, I'd like to point out that I am just like any other ordinary consumer in the UAE. That suggests that the majority of regular consumers follow the same pattern; they may use a different platform, but individuals spend a significant amount of time on these channels and platforms. This is why digital marketing will be so vital for businesses in Dubai and around the UAE by 2024, and this trend will continue to increase in the future.
Here are some major benefits of digital marketing that will help you comprehend its value to your organization in 2024 and beyond.
Advantages of Digital Marketing: Communicate with people via their preferred channel.
People in Dubai and throughout the UAE use the internet extensively. According to many studies, the average person living anywhere in the UAE spends about 8.5 hours per day on the internet, with 3.5 hours dedicated solely to social media sites. This implies that your clients and prospects are online, seeking the products and services you provide across a variety of digital platforms. If you are not visible on these platforms, you will undoubtedly lose all prospects and customers who are more inclined to seek out competitors with a stronger online presence. In the modern era, practically every customer expects their favorite brand to be visible on their preferred social networking site. Alternatively, they should maintain a website where customers can explore the company's offerings or reach out to them. It is not that businesses are hesitant to use online channels; rather, most businesses, despite having social media profiles and pages, as well as a website, have failed to achieve the intended results. This is due to a lack of understanding and planning required to build a successful internet presence. People appreciate it when you contact or connect with them via their favorite communication medium.
Advantages of Digital Marketing: Communicate with people via their preferred channel.
Advantages of Digital Marketing: It is very cost-effective and provides an excellent ROI.
One of the most significant advantages of digital marketing is its ability to serve everyone. Digital marketing may benefit all sorts and sizes of businesses, whether they are startups, small local businesses, or major enterprises. Especially in Dubai and across the UAE, government departments, ministries, and officials use social media to interact with the public. You may effortlessly launch your digital marketing efforts and have an online presence with little to no expenditure. Nowadays, almost every business has a website, and building one is cheap. Creating social media profiles and sites is completely free, and there are numerous digital marketing tools available for free. Businesses can use these free channels and tools to increase their internet presence. Businesses that invest more in digital marketing, such as paid commercials and paid campaigns, can get even more value from their initiatives. Digital marketing campaigns usually have a higher ROI. Email is a prime example of a digital marketing technique that yields exceptional return on investment, with firms potentially earning up to $44 USD for every dollar invested. The other digital marketing tactics provide good ROI when compared to traditional methods.
Digital marketing has the following advantages: it is very cost-effective and provides excellent ROI.
Conclusion
Traditional marketing tactics are losing their appeal; nowadays, people prefer to spend their time on computers, cellphones, and tablets rather than watching TV or reading the newspaper. Smartphones, in particular, have made everything more accessible. News organizations provide smartphone apps, as do television and radio stations, magazines, and other media outlets. Printing and distributing pamphlets is a thing of the past. Social media is taking control. In the UAE, where internet penetration has surpassed 99% of the population, digital media and marketing have become critical for businesses. Furthermore, the digital marketing business has already outperformed traditional marketing. Digital marketing provides superior targeting, is incredibly cost-effective, and can create a significant ROI. This is why it is more significant than traditional marketing initiatives.
