According to IMARC Group latest report titled “Preserved Flowers Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2024-2032”, offers a comprehensive analysis of the industry, which comprises insights on preserved flowers market research report. The report also includes competitor and regional analysis, and contemporary advancements in the global market.
The global preserved flowers market size reached US$ 177.1 Million in 2023. Looking forward, IMARC Group expects the market to reach US$ 259.1 Million by 2032 exhibiting a growth rate (CAGR) of 4.32% during 2024-2032.
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Factors Affecting the Growth of the Preserved Flowers Industry:
- Low Maintenance:
Preserved flowers require minimal upkeep compared to fresh flowers. They do not need watering, sunlight, or pruning, making them an ideal choice for consumers with busy lifestyles. The low maintenance nature of preserved flowers enables them to retain their beauty for an extended period, sometimes lasting for years. This longevity appeals to consumers looking for cost-effective and sustainable floral options. As preserved flowers do not rely on environmental factors like fresh flowers, they can thrive in various settings, including places with low light or air conditioning. This versatility makes them suitable for both home and office decor.
- Environmental Concerns:
Preserved flowers are considered a more sustainable alternative to fresh flowers as they are made from real flowers and foliage that undergo a preservation process to maintain their appearance. This process helps reduce the demand for fresh flowers, which often involves intensive farming practices, pesticide use, and long-distance transportation, leading to environmental impacts, such as deforestation, water pollution, and greenhouse gas emissions. Preserved flowers have a longer lifespan compared to fresh flowers, which wilt and need to be discarded within a few days. By choosing preserved flowers, consumers can enjoy floral arrangements for months or even years, reducing the frequency of disposal and the amount of organic waste generated.
- Decor Trends:
Preserved flowers align with the growing preferences for natural and organic elements in interior design and event decor. Their lifelike appearance and texture add a touch of nature to spaces, creating a warm and inviting atmosphere that resonates with current decor trends. Preserved flowers also offer timeless elegance and sophistication that complement a wide range of decor styles, ranging from classic to contemporary. The ability of preserved flowers to maintain their beauty over time makes them a versatile choice for various settings, including homes, offices, hotels, and event venues.
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Competitive Landscape:
The report also examines the competitive landscape within the market and offers comprehensive profiles of major key players. Some key players include:
- Amorosa Inc. Limited
- Eternal Roses Inc.
- Excellent flowers Inc.
- Florever Co. Ltd.
- Fora NatureLtd.
- Iluba, Market Blooms
- Ohchi Nursery Ltd.
- Phocealys
- Roseamor
- Shida Preserved Flowers Ltd.
- Verdi UK Limited
- Verdissimo Forever Young S.A.
Preserved Flowers Market Report Segmentation:
Our report has categorized the market based on the region, flower type, preservation technique, price, and distribution channel.
By Flower Type:
- Rose
- Orchid
- Gardenia
- Lavender
- Carnation
- Peony
OthersRose represents the largest segment due to its timeless appeal, availability in various colors, and suitability for diverse occasions.
By Preservation Technique:
- Air Drying
- Glycerin
- Silica Gel
- Pressing
- Sand
OthersGlycerin accounts for the majority of the market share, driven by its ability to retain the natural texture and color of flowers while ensuring long-lasting durability.
By Price:
- Low
- Medium
HighMedium exhibits a clear dominance in the market owing to the ability of medium-priced preserved flower arrangements to strike a balance between quality and affordability.
By Distribution Channel:
- Online
OfflineOffline holds the biggest market share as offline distribution channels, such as florists, specialty stores, and supermarkets, are popular for preserved flower purchases, offering consumers the opportunity to see and touch the products before making a purchase.
Regional Insights:
- North America (United States, Canada)
- Europe (Germany, France, United Kingdom, Italy, Spain, Russia, Others)
- Asia Pacific (China, Japan, India, Australia, Indonesia, South Korea, Others)
- Latin America (Brazil, Mexico, Others)
- Middle East and Africa
North America enjoys the leading position in the preserved flowers market on account of the growing awareness among the masses about sustainable alternatives and strong consumer purchasing power.
Global Preserved Flowers Market Trends:
Preserved flower arrangements are gaining traction as unique and long-lasting gifts for various occasions, such as weddings, birthdays, and anniversaries, thereby contributing to the growth of the market. In addition, manufacturers are investing in research and development (R&D) activities to improve preservation techniques, enhancing the quality, durability, and aesthetic appeal of preserved flowers to meet evolving consumer preferences.
People are seeking personalized and customized preserved flower arrangements to suit their specific preferences and decor themes, catalyzing the demand for bespoke floral designs in the market.
Key Highlights of the Report:
- Market Performance (2018-2023)
- Market Outlook (2024-2032)
- Porter’s Five Forces Analysis
- Market Drivers and Success Factors
- SWOT Analysis
- Value Chain
- Comprehensive Mapping of the Competitive Landscape
About Us:
IMARC Group is a leading market research company that offers management strategy and market research worldwide. We partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses.
IMARC’s information products include major market, scientific, economic and technological developments for business leaders in pharmaceutical, industrial, and high technology organizations. Market forecasts and industry analysis for biotechnology, advanced materials, pharmaceuticals, food and beverage, travel and tourism, nanotechnology and novel processing methods are at the top of the company’s expertise.
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