The global Content Moderation Solutions Market is likely to showcase a robust growth of around 12% during the forecast period (2021-2027). The content moderation market is expected to grow significantly during the forecast period. With the growing number of internet users globally, there’s a rise in objectionable content which is a major driver in the growth of the content moderation solutions market. Furthermore, with growing internet penetration and social media platforms, which allows the users to put anything on the internet, content moderation solution is augmenting the need for a solution that can govern the content posted by the public and ensure it is not illegal, offending, harmful, or controversial that lead to disputes among people, communities, etc.
Market Overview
A rise in the number of social media users globally is none of the prominent reasons driving the market of content moderation solutions market. Moreover, a vast number of social media companies and platform providers have initiated the implementation of content moderation. Government agencies across the globe are also focusing on maintaining appropriate online content to reduce public clashes and then provide real-time alerts to the companies. Moreover, the solution providers are integrating technologies like artificial intelligence, machine learning, and more with content moderation solutions. Also, there has been significant growth in internet users globally. In addition, data pack prices in the countries like India and China have reduced drastically in the past 3-4 years, resulting in the growing number of internet users. The content moderation solution monitor and scans user-generated content (UGC), based on a pre-defined set of rules, the solution ensures the brand reputation by constantly scanning the content posted by the customer across platforms.
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COVID-19 Impact
The COVID-19 pandemic has Positively impacted the global content moderation solutions industry. While governments of different countries imposed stringent movement restrictions & frequent lockdowns to curb the spread of this dreadful disease due to its severity, most industries adopted work-from-home policies and procured digital platforms to run their business operations.
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Global Content Moderation Solutions Market report is studied thoroughly with several aspects that would help stakeholders in making their decisions more curated.
By Component, the market is primarily bifurcated into:
· Software
· Services
Based on components, the market is segmented into software and services. The Software segment is expected to hold the majority of the market during the forecast period owing to the size of data processing required. Moreover, the ceaseless adoption of digital devices and the explosion of the Internet led to the proliferation of the content moderation solutions market.
By Deployment the market is bifurcated into
· Cloud
· On-Premises
Based on deployment, the market is segmented into, on-premises, and on-cloud. During the forecast period, the cloud segment is expected to capture the majority of the deployment market owing to various reasons. The major is the cost-effectiveness of the cloud infrastructure and the sheer size of the data that is needed to be processed in the operations is very high, which makes the cloud infrastructure a reliable option for infrastructure implementation. Traditional support processes such as purchasing, sales, human resources, and accounting are already represented by SaaS solutions. The overwhelming majority of the solutions are commercially relevant. cloud is turning out to be a major driver of demand growth for the SaaS market. Availability of the cloud reduces the implementation cost of the software.
Global Content Moderation Solutions Market Geographical Segmentation Includes:
· North America
Ø United States
Ø Canada
Ø Rest of North America
· Europe
Ø Germany
Ø United Kingdom
Ø France
Ø Italy
Ø Spain
Ø Rest of Europe
· Asia-Pacific
Ø China
Ø Japan
Ø India
Ø Rest of Asia-Pacific
· Rest of the World
For a better understanding of the market adoption of the content moderation solutions industry, the market is analyzed based on its worldwide presence in the countries such as North America (US, Canada, and the Rest of North America); Europe (U.K, France, Germany, Spain, Italy, and Rest of Europe); Asia-Pacific (China, Japan, India, and Rest of Asia-Pacific), and Rest of World. The Asia Pacific is a prominent region in the global content moderation solutions market, expected to account for a substantial market share in 2020, with China and India being the key content moderation solutions market in this region.
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The major players targeting the market include:
• Accenture Plc
• Alegion Inc.
• Appen Limited
• Besedo
• Clarifai, Inc.
• Cogito Tech LLC.
• Enhance Business Solutions (EBS)
• Google Inc.
• Microsoft Corporation
• Open Access BPO
Competitive Landscape
The degree of competition among prominent companies has been elaborated by analyzing several leading key players operating globally. The specialist team of research analysts sheds light on various traits such as global market competition, market share, most recent industry advancements, innovative product launches, partnerships, mergers, or acquisitions by leading companies in the global Content Moderation Solutions market. The major players have been analyzed by using research methodologies for getting insight views on market competition.
Key questions resolved through this analytical market research report include:
· What are the latest trends, new patterns, and technological advancements in the global content moderation solutions market?
· Which factors are influencing the global content moderation solutions market over the forecast period?
· What are the global challenges, threats, and risks in the global content moderation solutions market?
· Which factors are propelling and restraining the global content moderation solutions market?
· What are the demanding global regions of the global content moderation solutions market?
· What will be the market size in the upcoming years?
· What are the crucial market acquisition strategies and policies applied by the companies?
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