For the past two decades, after not wanting to be a live streamer of sports, Netflix has finally relented and agreed to pay the NFL to stream two NFL games on Christmas Day this year. The agreement for three years offers options for additional Christmas games that will be streamed between 2025 and 2026. The streaming rights for two games in the current season will been worth Netflix 150 million dollars, which is considerably higher price per game cost than Amazon did in 2017 for the exclusive streaming rights for Thursday Night Football (TNF) games. The move follows the WWE Smackdown rights that were that were secured in January , which has firmly established Netflix as a sports streaming competitor (as MIDiA predicted would happen by 2024.)
Amazon's purchase of only (domestic) TNF broadcast / streaming rights in 2021, for 15.4 times the amount the previous price, triggered an explosion in the worth of NFL rights, which is now $100 billion in the next 10 years, making these the most sought-after rights to sports globally. In simple terms, Netflix securing exclusive NFL rights for its worldwide viewership puts a marker in the sand on all of the streaming TV companies.
The reason Netflix has copied Amazon
It is consistently ranked third in worldwide SVOD ratings, following Netflix as well as Disney, Amazon is forecast to catch up with the two top SVOD services, with an growing average of subscribers exceeding Netflix and Disney between 2024 and 2031 (as it is detailed in the MIDiA Research 2024-2031 global forecast for subscription videos which is due within the next few days). In addition to the substantial bundle of utility benefits that come with Prime membership, it is also a great alternative to video (think prime delivery services, Prime Music, Prime TV channels, Prime Reading, etc. ) Prime membership is near to being a substitute television experience with the original and licensed films as well as episodic programming complemented by sports that are popular, such as the NFL and soccer as well as tennis. amazon.com/code | amazon.com/us/code
