Enhanced Water is a safe, healthy, and conveniently packaged food product that is now being widely consumed by a large number of people across the globe. As Enhanced Water refers to bottled water that has been infused or fortified with additional nutrients, vitamins, or minerals. These may include ingredients such as electrolytes, antioxidants, or vitamins like vitamin C or B12. Many major players are launching newly enhanced water products in the market. For instance, in Aug 2021, Evian launched enhanced sparkling water called Evian+ to combat energy slumps. The drink is enhanced with magnesium and zinc to help contribute to normal cognitive function and comes in four flavors. Also, Evian+ comes in aluminum cans to encourage recycling and to alleviate the continued pressure exerted by consumers surrounding the use of plastic.

The Enhanced Water Market is expected to grow at a rate of around 8.43% owing to the increasing prevalence by consumers to aid stress. For instance, in Sep 2020, PepsiCo launched enhanced water to aid sleep as consumers struggle with stress. Furthermore, the consumption of Enhanced Water is increasing as the consumption of healthy hydration as well as soothing thirst-quenching drinks. As people are becoming aware of the detrimental effects on health due to dehydration.  

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Based on water type, the market is segmented into nutrient enhanced, electrolyte enhanced, alkaline enhanced, and oxygenated enhanced. The alkaline enhanced category is to show dominance in the market. As alkaline enhanced water is a type of water that has been treated to increase its pH level, typically by the addition of minerals such as calcium, potassium, and magnesium. Additionally, alkaline enhanced water is also used for multiple health benefits, such as neutralizing acid in the body and improving hydration. For instance, in Jul 2022, Booster Water launched a range of Alkaline Ionised water. As Ionised alkaline water helps in increasing hydration levels and elevates oxygen levels in the body amongst other features. It also flushes out acids from the body which helps in protecting humans from diseases and people who suffer from kidney ailments must consume this water.

Based on the distribution channel, the market is bifurcated into offline and online. Among these, the offline distribution channel is to show dominance in the market. Offline distribution channels include retail stores such as supermarkets, health food stores, and convenience stores. An offline distribution channel offers an advantage over online as offline stores can reach customers who prefer to shop in physical stores rather than online. Furthermore, many government initiatives are taken to regions to help people get a proper enhanced water supply. For instance, in the APAC region specifically, India putting up small purification plants (water ATMs) at stations itself where one can get a bottle filled for USD 0.060 can be seen at Delhi Metro stations and railway stations in Delhi, Chennai, and some other places.

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For a better understanding of the market adoption of the Enhanced Water industry, the market is analyzed based on its worldwide presence in the countries such as North America (U.S., Rest of North America), Europe (Germany, France, Spain, Italy, Rest of Europe), Asia-Pacific (China, India, Japan, South Korea, Australia, Rest of Asia-Pacific), Rest of World (Brazil, Rest of RoW). APAC is anticipated to grow at a substantial CAGR during the forecast period. This is mainly due to rising health awareness, increasing disposable incomes, changing lifestyles, and growing urbanization in the region. The region has large and diverse populations with varying health needs and preferences in various countries such as China, India, Japan, Australia, and South Korea. Additionally, in China, there is a growing interest in products that claim to enhance cognitive function or boost energy levels, while in India, there is a demand for products that can help alleviate digestive issues. Furthermore, the region has a growing popularity of e-commerce and mobile shopping, which is making it easier for consumers to purchase enhanced water products online. Thus, companies like Coca-Cola and PepsiCo are investing heavily in e-commerce platforms and digital marketing in the APAC region to reach more consumers and build their brands. Thus, escalating the demand for enhanced water in the region.

Some of the major players operating in the market include Danone SA, The Coca-Cola Company, Pepsi Co Inc, Nestle, Otsuka Pharmaceutical, FIJI Water Company LLC, Voss Water, National Beverage, Spadel, and Bisleri International.

Global Enhanced Water Market Segmentation

Market Insight, by Water Type

• Nutrient Enhanced
• Electrolyte Enhanced
• Alkaline Enhanced
• Oxygenated Enhanced

Market Insight, by Distribution Channel

• Offline
• Online          

Market Insight, by End-User

• Residential
• Commercial

Market Insight, by Region

• North America
  • U.S.
  • Rest of North America
• Europe
  • Germany
  • France
  • Spain
  • Italy
  • Rest of Europe
• Asia-Pacific
  • China
  • India
  • Japan
  • South Korea
  • Australia
  • Rest of Asia-Pacific
• Rest of the World
  • Brazil
  • Rest of RoW

Top Company Profiles

• Danone SA
• The Coca-Cola Company
• Pepsi Co Inc
• Nestle
• Otsuka Pharmaceutical
• FIJI Water Company LLC
• Voss Water
• National Beverage
• Spadel
• Bisleri International