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Advertising Photography For The Eyes - Joseph Chen
Many times, the words and the music in promotions are rendered waste if they are not added with an image. And to make an advertisement successful, the advertising photography has to be compelling - really really compelling. Be it television commercials ads, magazine ads, the static an advertisement on the road or the banner promotions on the computer screen, pictures rule the roost and have the immense power of driving people towards the product or buy the concept that is being promoted.
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