Enhancing Marketing Campaign Effectiveness: Walmart's Scientific Approach
Discover how Walmart uses advanced testing techniques and causal inference methods to evaluate marketing campaign effectiveness. Learn about Randomized Controlled Trials and statistical techniques that drive smarter, data-driven marketing decisions. Explore the impact of these methods on optimizing customer engagement and maximizing ROI. For more details, visit @ https://tech.walmart.com/conte....nt/walmart-global-te
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