Advertisement campaigns or exhibition displays can be costly promotional ventures and if you are trying to run a business within a budget it is likely to dissuade you from participating in a business product exhibition. It can affect you adversely because you are depriving your business of the best publicity that an exhibition event can provide to your business and providing your rival with a chance to run away with the trophy. The Exhibition stand contractors who undertake building promotional exhibits are full of ideas and may have quite a few tricks up their sleeve and they are likely to come up with novel ideas that are cheaper but greater in impact. Just ask around or experience yourself by visiting various exhibition events and you will know whom to employ to construct your exhibition stand.