Introduction: 

If you’re targeting the European market, accurate contact details are crucial. Consider using European business email lists to connect with decision-makers. These lists are geo-targeted and comply with data protection provisions. Here are some providers:

Usage Frequency:

1. • 85% of internet users in the UK actively send and receive emails weekly.
   • Almost every email user in the UK checks their non-work emails daily.

2. Popular Email Service Provider:

   • Google’s Gmail dominates the market, with 38% of the share.
   • 62% of UK email users access their personal accounts via smartphones.

3. Performance Metrics:

   • The average email opening rate in the UK is 16.4%.
   • The bounce rate (undelivered emails) is around 1%.
   • The unsubscribe rate is 0.1%.

4. Marketing Impact:

   • For every pound spent on email marketing, the average return stands at 35.41 GBP.
   • About half of UK email users do not have a “work” email address.

5. Mobile Usage:

   • 40.22% of UK email opens occur on mobile devices.
   • The email open rate on mobile rose to 48% in 2016 but dropped to 40.22% in 2018.

6. Relevance Matters:

   • 59% of email users claim they receive non-relevant emails.
   • Gmail blocked over 240 million daily spam messages related to COVID-19.