Introduction:
If you’re targeting the European market, accurate contact details are crucial. Consider using European business email lists to connect with decision-makers. These lists are geo-targeted and comply with data protection provisions. Here are some providers:
Usage Frequency:
- 85% of internet users in the UK actively send and receive emails weekly.
- Almost every email user in the UK checks their non-work emails daily.
Popular Email Service Provider:
- Google’s Gmail dominates the market, with 38% of the share.
- 62% of UK email users access their personal accounts via smartphones.
Performance Metrics:
- The average email opening rate in the UK is 16.4%.
- The bounce rate (undelivered emails) is around 1%.
- The unsubscribe rate is 0.1%.
Marketing Impact:
- For every pound spent on email marketing, the average return stands at 35.41 GBP.
- About half of UK email users do not have a “work” email address.
Mobile Usage:
- 40.22% of UK email opens occur on mobile devices.
- The email open rate on mobile rose to 48% in 2016 but dropped to 40.22% in 2018.
Relevance Matters:
- 59% of email users claim they receive non-relevant emails.
- Gmail blocked over 240 million daily spam messages related to COVID-19.