You've probably noticed some logo designers advertising their services for as little as $10 and wondered how their logos differed from those of a designer or agency that charges, say, $200 to $300 for labor. You're not alone. Many firms fall into the trap of using low-cost logo design services and hiring amateurs. As a result, the logo is typically generic and meaningless, failing to perform its function.
You should avoid cheap logo designs at all costs for the following reasons:
A web development company in Dubai has some suggestions.
1. Time invested in logos
A logo is the first thing your target audience sees when they encounter you. It establishes your brand image, helps shape your brand identity, and is an essential component of your marketing plan. Do you genuinely think you can create a logo that accomplishes all these tasks in an hour or less? If a designer develops a logo for a low price, they will need to design a large number of logos in a day to earn a profit. They won't employ a design process that ensures your logo fulfills your requirements, which brings us to our next point in this essay.
2. There is no systematic approach to design
To build a good logo that complements your marketing strategy and brand identification, you must first go through the design process. Before beginning to design a logo for you, the designer must know your company's history and direction, as well as your target market and market trends. A designer who creates dozens of logos per day will not accomplish that. These designers do not follow any design procedures.
3. Lack of scalability
When you get your logo created, it is usually not for a single function. You must use it in a variety of circumstances. Your logo represents you on everything from highway billboards to business stationery. When you hire an affordable designer to create a logo, you usually receive it in formats such as jpg, gif, and so on. Such forms do not perform well on large billboards or small stationery. To create scalable logos, designers must use expensive tools and put in more effort and energy, which is clearly not worth a few bucks.
4. Generic design
People frequently use stock templates to create cheap logos. If you have your logo designed for a low cost, you may wind up with designs that are identical to those of other organizations, which will have a negative impact on your business because you will lose your originality and distinctiveness.
This is why you should spend money on logo design if you have a large budget. The investment will undoubtedly be worthwhile. After all, the logo will represent you almost everywhere in the market, correct?