What is 2D animation ?
Let's have a look into this , "what comes to your mind whenever you think of storytelling in 2D art form"
Well, 2D animation is a creation of moving pictures in a 2 dimensional environment. It is a flat style that brings characters and worlds to life on the screen. It's been around for ages, and it's still going strong!
Let's go slightly further, 2D animation is all about creating the illusion of movement by rapidly displaying a sequence of hand-drawn or digitally created images. Better you can correlate this example - It's just like flipping through the pages of a flip book, but on a screen.
Role of 2D Animation Storyboards
You know, how do they say a picture is worth a thousand words? Well, in the world of 2D animation, a storyboard is worth a trillion frames! It's the blueprint that lays out the entire visual narrative before any actual animation happens.
Animation begins with planning. It starts with a 2D animation storyboard. It's just like a map for the story or it also shows the order of the story's events. It helps us see how the story will go. Now, think of a storyboard as a guide. It tells animators when to move, which camera angles to use, and where to put the characters.
But storyboards aren't just functional; they're also a canvas for creativity. Skilled storyboard artists can convey emotions, set the tone, and even add little that make each frame vibrant. It's like a comic book come to life!
Benefits of Animated explainer video for the Brand
There are so many benefits but the main are -
Grab Attention: Let's be real, we all have short attention spans these days. A slick animated video is way more likely to hold someone's focus compared to a wall of text or boring static images. The animations, characters, and storytelling make it entertaining to watch.
Simplify Complex Ideas: Some products or concepts are just plain hard to explain. Animated videos make it easy to break things down step-by-step using simple visuals and examples. It's like having an animated teacher!
Memorable: Live-action videos can feel corporate and forgettable. But what about an animated story with fun characters and scenarios? That's going to stick in people's minds long after they watch it. It's a branding win.
Versatile: Need to explain your app, software, or subscription service? A 2D animated explainer video will easily cover all these things in a few couple of minute length. Same goes for showcasing your company's mission, processes, or backstory. Animation is a flexible medium.
So in a world of short attention spans, animated videos are a surefire way to capture interest, explain your brilliant ideas, and leave a lasting impression on potential customers. Consider adding them to your marketing mix!
