Augmented Reality (AR) and Mixed Reality (MR) Market Size, Growth Drivers, Challenges and Forecast 2024

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The Global "Augmented Reality (AR) and Mixed Reality (MR) Market" is expected to reach a CAGR of 43.8% during the forecast period (2024-2031). 

Objective of the Report

This market research report aims to provide an in-depth analysis of the Augmented Reality (AR) and Mixed Reality (MR) industry. 

Key Players

  • Blippar
  • Magic Leap, Inc.
  • Acer
  • Dell, Inc.
  • Microsoft Corporation
  • Samsung Electronics
  • PTC
  • Wikitude GmbH
  • HP Development Company
  • Intel Corporation
  • Others

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Market Segments

By Component:  Hardware, Software, Services

By Device:  Head-Up Display, Head-Mounted Display, Projector, Display Wall, Gesture Tracking Devices

By Technology:  Mobile Augmented Reality, Monitor-Based Technology, Near Eye Based Technology

By Application:  Workflow Optimization, Marketing Collaboration, Enhanced 2-D & 3-D, Navigation

By End-User:  Gaming, Education, Healthcare, Retail and Advertising, Automotive, Military & Defense, Others

by Region:  North America, Latin America, Europe, Asia Pacific, Middle East, and Africa

Key Developments

On March 24, 2021, Blipper completed a $5 million Pre-Series funding round, co-led by 4J Studios, Chroma Ventures, and West Coast Capital. This new investment strengthens the company’s position in the Augmented Reality (AR) market.

Regional Analysis

The report provides a comprehensive regional analysis, covering the following areas:

North America: US, Canada, Mexico, Rest of North America

Europe: Germany, Russia, UK, France, Italy, Spain, Netherlands, Rest of Europe

Asia Pacific: China, India, Japan, South Korea, Australia, Indonesia, Rest of Asia Pacific

Middle East and Africa: UAE, Saudi Arabia, Qatar, South Africa, Rest of Middle East & Africa

South America: Brazil, Argentina, Colombia, Rest of South America

Who is our Target Audience

This report will interest a diverse group of stakeholders, including investors, analysts, government agencies, regulatory bodies, legislators, researchers, strategic managers, and academic institutions seeking in-depth market insights to inform future strategies.

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Do you have any questions or need specific business insights? We offer customization options to tailor the report to your specific requirements.

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