Publishers are increasingly utilizing eCommerce monetization to enhance revenue and diversify their revenue sources. In fact, since 2021, there has been an increase in the tendency of publishers adopting ecommerce to increase their online revenue. Finding the ideal network that meets your needs might be tough due to the wide range of options available. The best technique to raise brand recognition and affect profits is still through paid advertisements. So it's crucial that you choose wisely. This post will walk you through the top 6 ad networks for eCommerce sites, noting their features, benefits, and drawbacks to help you choose the best one.

But first, let's discuss what ecommerce advertising is and how it may be applied to your advertising campaigns.

What is eCommerce Advertising?

eCommerce advertising aids publishers in spreading the word about the goods and services of other businesses to boost sales. Publishers can utilize advertising to further their own success, though. For their advertising to appear online, publishers pay ad networks like CodeFuel, Google advertising, or YouTube Ads. Publishers are compensated according to predetermined objectives and KPIs. These metrics may consist of:

• Impressions: The advertiser pays publishers a specific sum based on how many times an advertisement is viewed or how many impressions it receives.

• Placement: For putting an advertisement on a publisher's website or blog, advertisers charge a fee.

• Clicks: When people click on adverts, the advertiser pays the publisher a fee.

Choosing How to Integrate Your Marketing Strategy With Your eCommerce Advertising

You must have some notion of how you will include ecommerce advertising into your overarching plan. The good news is that you may benefit from sponsored social media marketing in a number of different ways. One can:

• To target clients who have not finished their purchases, use bespoke advertisements to address the issue of cart abandonment.

• Boost website traffic during certain sales and promotions, like Black Friday or Christmas.

• Make use of them to connect with clients in new areas and marketplaces.

• To refine and develop your plan, do A/B testing to learn about customer preferences.

• By retargeting visitors who have shown interest in your items but haven't made a purchase, you may convert more site visits into paying customers and raise your conversion rate.

It's a good idea to test and assess your ROI frequently, trying one or two channels at a time with a little budget in order to develop an effective advertising plan. The budgets for those commercials that are doing well can then be increased. You risk squandering a lot of money if you don't use this strategy.

It's time to learn about some of the best ad networks available to you.

Top 6 Ad Networks for eCommerce Sites

1. CodeFuel

The wonderful ad network CodeFuel was established in 2014. It provides consumers with excellent value for money, several practical ways to monetise online content, and ways to enhance user experience. Their professionals work to make your marketing campaign successful and have a vast range of experience. With over a thousand publications on its roster and years of expertise, CodeFuel can significantly increase your online earnings.

2. 7search PPC

Several solutions are available from 7Search PPC to assist e-commerce businesses in achieving their advertising goals. The platform is designed to satisfy the particular requirements of marketers, from specifying campaign goals to selecting allowable bids. Whether you want to increase website traffic, sales, or brand awareness, 7Search PPC has you covered.

7Search PPC is the best e-commerce advertising and monetization platform since it offers advertisers a huge selection of features and ad types to assist them effectively achieve their goals. Additionally, 7Search PPC gives online store proprietors a fantastic opportunity to monetize their websites and provide a steady stream of money. Publishers and advertisers alike benefit from 7Search PPC's wide network and commitment to actual traffic. 

3. Google Ads

By displaying sponsored advertisements on the results pages, Google Ads, formerly known as Google AdWords, allows you to monetize SERPs. To raise brand recognition, you may also place advertisements on well-known websites. This might increase your internet sales and bring in additional clients.

4. Facebook Ads

This network has a wide audience, which makes it useful for brand promotion. You may choose from a selection of Facebook advertising to help you achieve your campaign objectives. You may enhance your online revenues by using smart targeting to encourage clients to make new and recurring purchases.

5. Media.net 

If your website receives a lot of visitors from the US, UK, Canada, and Australia, Media.net is a great ad network for you. Utilizing their services might be advantageous for even tiny websites and blogs. They aid in content monetization by presenting adverts with pertinent keyword content. Utilize their enormous consumer base, which includes users of the Bing and Yahoo networks.

6. Taboola 

To increase user engagement and increase online sales, Taboola offers consumers premium material and imaginative, innovative captions. It is accessible to all websites, regardless of topic, however it does have a minimum traffic requirement of 1 million monthly visits. Taboola puts the user's experience first and offers the option to filter and band material.

Conclusion

Our top 6 ad networks for e-commerce websites are listed above. Even if you need to execute a B2B advertising campaign, there is one out there that is perfect for you, whether you're seeking for a solid blend of reach and value or require excellent reporting tools and insights from your campaign.

We advise you to test 7search PPC right now to receive a good combination of value and reach along with fantastic choices for advertising and monetization that are guaranteed to help raise brand awareness and enhance your online revenue.