Oral Care Market Overview
Oral care aims to cleanse the mouth, freshen breath, and maintain good oral hygiene. Proper oral care is crucial for keeping teeth, gums, and the tongue healthy. Oral health encompasses the well-being of the teeth, gums, and the entire oral-facial system, which is essential for smiling, speaking, and chewing effectively.
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Oral Care Market Growth Trends
Rising awareness about dental hygiene and the increasing prevalence of dental caries are expected to drive market growth for oral care products. Market players are actively promoting good oral health practices; for example, in 2015, the American Association of Orthodontists (AAO) partnered with Crest and Oral-B to raise awareness about oral health. The growing trend toward dental cosmetic treatments and personal aesthetics has also bolstered the demand for oral care products.
The global rise in dental diseases, such as tooth decay and periodontal disease, is accelerating the adoption of oral care products. These conditions are among the most common chronic diseases worldwide and present significant public health challenges. According to the World Health Organization (WHO), treating dental caries is costly, representing approximately 5-10% of healthcare spending in developed countries. A 2018 study by the Centers for Disease Control and Prevention (CDC) reported untreated dental caries rates of 13.2% for children aged 5-14 and 25.9% for adults aged 20-44.
The FDI World Dental Federation highlights that dental caries prevalence is particularly high among younger populations, with rates reaching 60-80% in developed countries like those in North America and Europe. In developing countries such as India, Brazil, and Mexico, prevalence exceeds 80%. This high incidence of dental caries and periodontal diseases is a major driver of demand for oral care products.
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Oral Care Market is segmented
By Category: Dental Floss, Denture Care, Mouth Fresheners, Tooth Whiteners, Toothpaste, and Others
By Distributional Channel: Consumer Stores, Dental Care Centers, Pharmacies, and Others
By Region: North America, Latin America, Europe, Asia Pacific, Middle East, and Africa
Oral Care Companies
- Colgate-Palmolive
- Procter & Gamble
- Unilever PLC
- GlaxoSmithKline PLC
- Sunstar Suisse SA
- Lion Corporation
- Henkel AG & Co. KGaA
- Church & Dwight Co. Inc.
- Johnson & Johnson
- Dr. Fresh, LLC
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